Patrick Mahomes' High-Profile Endorsements: Sunglasses, Energy Drinks, and More

Kansas City Chiefs quarterback Patrick Mahomes is renowned for both his exceptional athletic abilities and his thriving business ventures. Drafted in 2017, Mahomes began his NFL career with a $16 million rookie contract. In 2020, he made history with a record-breaking 10-year, $450 million extension with the Chiefs, which was later restructured in 2023 to pay him $210.6 million from 2023 to 2026, averaging $52.65 million annually.

As of April 2024, Mahomes’ net worth is estimated at $90 million, with a large portion attributed to endorsement deals with major brands like Subway, Head & Shoulders, Oakley, and Essentia Water.

This article highlights some of Mahomes’ most lucrative endorsement partnerships, showcasing how these collaborations have played a significant role in his financial success and further cemented his place in sports history.

A Visionary Partnership with Oakley

Mahomes made history as the first NFL player to sign an endorsement deal with Oakley, the NFL’s official on-field partner through 2030. As the face of Oakley’s ‘Prizm Optics’ line, Mahomes has helped create stylish, high-performance sunglasses. His 2021 Oakley Contrail collection remains a top seller, alongside the limited-edition Oakley BXTR and Resistor styles introduced in 2023. These collections combine Mahomes’ distinct style with Oakley’s cutting-edge lens technology, designed to enhance contrast and detail—vital for on-field performance. Available through Oakley and Sunglass Hut, the Oakley NFL Collection reflects Mahomes’ influence on sports fashion while boosting Oakley’s global presence.

A Major Boost with Adidas

Mahomes’ relationship with Adidas began in 2017, before he became a starter for the Chiefs. This multi-million-dollar deal has led to the release of exclusive football cleats and sneakers, including the AM4 Sneakers, ZX 2K Boost, Mahomes 1 Impact FLX, and the Mahomes 1 Royal Blue 80 shoe, which celebrates the Kansas City Royals’ 2023 season. Adidas has benefitted greatly from Mahomes’ involvement in the design process, with each product reflecting his personal connection to his community and roots. Mahomes’ early partnership with Adidas has proven to be a lucrative venture for both the brand and the athlete.

A New Era with Prime

One of Mahomes’ most recent endorsement deals is with Prime, the energy drink co-founded by KSI and Logan Paul. Prime achieved an impressive $250 million in sales in 2022, with estimates surpassing $1.2 billion in 2023. Mahomes has joined the brand as its new face, alongside athletes like Erling Haaland and Alexander Volkanovski. His involvement extends beyond traditional endorsements, with Mahomes participating in special events, social media campaigns, and charitable initiatives, including his 15 and the Mahomies Foundation. Prime’s $100,000 donation to Mahomes’ foundation further solidifies the alignment of Mahomes’ values with the brand’s forward-thinking approach to the beverage industry.

Patrick Mahomes’ endorsement deals demonstrate his success off the field, elevating his financial portfolio and legacy. As he continues to achieve on-field greatness, including aspirations to play flag football for the U.S. at the 2028 Summer Olympics, his business ventures will likely remain a key part of his ever-growing influence. For more insights into American football, explore other resources on American Football International.

Source: https://www.americanfootballinternational.com/sunglasses-energy-drinks-and-more-patrick-mahomes-lucrative-endorsement-deals/